Food Pantries is an online tool designed to help people in need find nearby food banks and subsidized groceries. Full Case Study Coming Soon!
Over the past 5 years, I’ve worked with more than 40 companies.
Clients have consistently rated me 5/5, except one Brett.
I’ve driven over 2M conversions through content.
Food Pantries is an online tool designed to help people in need find nearby food banks and subsidized groceries.
Two-week design sprint to redesign foodpantries.org
Week 1: Research, Prototyping, Testing
Week 2: Front-end Development
Opportunities to improve usability, accessibility, and the overall flow of locating food resources for those in need.
redesign the Food Pantries website to reduce mid-search bounce rate, drive more traffic to the website, and eventually increase the number of food pantries interested in being featured on the site?
Users Tested: 5
Tests Given: 20
Tests Failed: 60%
"It's hard to find the city I'm looking for!"
"The site looks different on my mobile device"
"There are too many ads and the website feels spammy!"
We observed that our users are struggling with the multi-step search process.
We noticed that users were encountering usability issues due to a lack of Responsive Web Design.
Our users could not access the search function through the navigation menu.
I created a realistic representation of the key user segment I wanted to design for. This was based on qualitative and some quantitative user research. It allowed me to begin empathizing with the user as I moved into the Define phase.
Based on user testing data, we were able to quickly arrive at our final high fidelity prototype. We ran some usability tests using the same tasks from our testing plan.
Tasks for users to complete:
Due to the time constraints of a 2-week design sprint, we were not able to touch every aspect of FoodPantries.org. We feel confident in the product we were able to produce in a short amount of time. We recognize the great work that FoodPantries.org is doing and hope to have the opportunity to offer our services.
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